Investor Pitch Deck · 2025

KiwiLabs
Pickleball

Building Michigan's Next National Pickleball Brand

Premium Carbon Fiber & Gen4 Full Foam Paddle Technology — Designed to Help Players Improve Their Game

USAP Approved Michigan-Made kiwipickleball.com
KiwiLabs DwellPop Paddle

The Opportunity

Pickleball Is Growing Faster Than Paddle Innovation

Millions of new players enter the sport each year — yet most major brands focus on pro sponsorships and celebrity marketing, leaving the largest segment of players underserved.

The Gap

  • Intermediate players ignored by premium brands
  • $250–$300 paddles price out the growing middle market
  • Technology claims are confusing and overhyped
  • Most brands sell paddles — not player improvement

The Opportunity

  • Premium paddle tech at accessible prices
  • Education-driven content that builds trust
  • Gen4 Full Foam — a real technology differentiator
  • Players who want to get better, not just look good
KiwiLabs delivers premium paddle technology at accessible prices while helping players improve their game.

Market Opportunity

TAM · SAM · SOM

TAM
$2B+
Global Pickleball Equipment Market
SAM
$500M+
N. American Performance Paddles
SOM
$2.5M+
Intermediate Players
20,000
Target Players
$125
Avg Customer Value
$2.5M+
Revenue Opportunity
65%
Gross Margin

We target the largest and fastest-growing segment: players upgrading from beginner paddles and seeking better performance at a fair price.

Product & Differentiation

Why KiwiLabs Wins

  • Designed in Michigan
  • Carbon Fiber Performance Paddles
  • Gen4 Full Foam Technology
  • Direct-to-Consumer Pricing
  • Focused on Player Development
  • Tournament & USAP Approved
Most paddle brands sell paddles.
KiwiLabs engineers paddles to help players improve.
DwellPop
Gen4 Full Foam Flagship

Maximum dwell time, soft feel, exceptional control.

Circuit
Gen3 All-Court Control

Balanced power and spin for every court situation.

Slice
Proven Best Seller

$77K revenue, 735 orders. Our #1 paddle.

0-0 Start
Entry-Level Upgrade

The perfect first step into performance paddles.

Sales & Customer Validation

Proven Traction

$210K+
Lifetime Revenue
2,470
Orders
1,684
Customers
65%
Gross Margin
Growth 2023→2024
Revenue+23%
Orders+56%
Customer Loyalty
Customers Who Buy Again23.6%
Orders From Repeat Buyers30%
Customer Lifetime Value$122
Slice Paddle — Top Product
Revenue$77.6K
Orders735
Of Total Revenue37%
KiwiLabs achieved these results with limited marketing spend and no institutional funding. — 157,850 website sessions · 110,843 unique visitors

Competitive Landscape

Michigan Has Already Proven
Paddle Brands Can Win

Differentiator KiwiLabs Revolin Paddletek
Innovation Speed✓——
Carbon Fiber Technology✓—✓
Gen4 Foam Technology✓——
Direct-to-Consumer Pricing✓✓—
Michigan-Based✓✓✓
Advanced Player Focus✓——
Community Engagement✓✓—
Michigan has already produced nationally recognized paddle brands. KiwiLabs represents the next generation of Michigan paddle innovation.

Founder

Why Larry Lynch

Multi-Brand Operator. Marketing Technologist. Proven Builder.

  • Sales & Marketing Director background — led revenue teams and growth strategy
  • Marketing Technologist serving 100s of brands as a freelance consultant — built operations systems, messaging frameworks, and offer clarity
  • Strong SaaS sales & marketing background — co-led growth from $1M to $10M ARR
  • Local business owner first: proudly Michigan-based, community-driven
KiwiLabs PickleballFounder & CEO

Designed and launched multiple USAP-approved paddle lines. 50+ prototypes. Board Member, Rockford Pickleball Club.

Great Lakes eBikesOwner & Operator

Multiple locations across Michigan. Getting people back outside and enjoying life on electric bikes.

CourtlyCo-Owner

Pickleball club management app launching Spring 2025. Built for clubs, facilities, and competitive communities.

"I don't just understand pickleball paddles. I understand how to build communities, create products people love, and scale businesses around them."
$1M+
Annual Business Revenue
$210K+
KiwiLabs Revenue
12,798
Customers Across Brands
65%
KiwiLabs Gross Margin
50+
Paddle Prototypes Built

Use of Funds

Why Raise Capital Now?

Total ask: $225,000

USA Pickleball's new certification requirements significantly increase the cost of maintaining approved paddles. Many smaller brands may exit the market — KiwiLabs plans to strengthen its position during this transition.

$3,0001%

Recertify Slice, 0-0 Start & Circuit paddles

$6,0003%

Expand DwellPop platform — 2 new paddle shapes

$45,00020%

Inventory: core product, demo & wholesale stock

$48,00021%

Sales outreach — dedicated club & facility rep (1 yr)

$48,00021%

Digital marketing agency & ad creative ($4K/mo × 12)

$75,00033%

Marketing materials, events budget & digital ad spend

Funding enables KiwiLabs to capture market share as competitors retreat from new certification costs. Total: $225,000

Go-to-Market Strategy

5 Growth Engines

ENGINE 01

Content Marketing

YouTube · Instagram · TikTok. Become the trusted voice in paddle technology and player improvement.

ENGINE 02

Facility Partnerships

Place demo paddles in clubs nationwide. Create facility ambassadors. Get hands into grips.

ENGINE 03

Paid Advertising

Scale proven Meta campaigns. Improve customer acquisition cost. Drive direct-to-site conversions.

ENGINE 04

Product Innovation

Continue Gen4 foam leadership. Launch new paddle shapes. Own the technology narrative.

ENGINE 05

Customer Retention

Email, referrals & loyalty. 23% of customers already come back to buy again — targeting 40%+.

Funding accelerates growth, expands distribution, and positions KiwiLabs to capture market share while competitors retreat.

The Vision

Building The Next Great
Michigan Pickleball Brand

KiwiLabs combines premium paddle innovation, community-driven growth, and direct-to-consumer efficiency to create a nationally recognized pickleball brand.

Where We Are
$210K
Revenue
1,684
Customers
65%
Gross Margin
Where We're Going
  • National Distribution
  • Facility Partnerships Nationwide
  • Expanded Product Line
  • Millions in Revenue

We are not raising capital to find product-market fit.

We are raising capital to scale what is already working.

Thank You

Larry Lynch · Founder, KiwiLabs Pickleball · kiwipickleball.com

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